Comments on: Marketing the Black/White Dichotomy

By: Daniel Smith

Daniel Smith — Wed, 11 Aug 2010 02:48:45 +0000

The way I see this commercial is that they're trying to make fun of Hip-hop music and rappers love of all things material.
I understand the joke but the commercial is not funny to me, in fact it hurts me to watch it.
I'm white but being white only makes this commercial worse for me because it puts my race in an even worse light.
But be assured that commercials like this are hated by intelligent people of all races in America. The only people who enjoy this sort of thing are the same ones who loved Transformers 2. Unfortunately there's a lot of ignorant people as that movie did quite well. I hated every minute of it.

By: Ankhesen Mié

Ankhesen Mié — Sat, 31 Jul 2010 18:47:49 +0000

Well, I know it's been a while, but I'm still going to say:

Good to see my man is still in form.

Excellent, excellent post, Heval (almost called you "God" again!).

Merci, cheri.

By: jaime

jaime — Thu, 24 Jun 2010 23:39:21 +0000

Godheval, I miss talking to you man. My internet has been down for a while, but I'm working on it.

By: Darth Paul

Darth Paul — Thu, 10 Jun 2010 22:05:18 +0000

I don't find it particularly offensive, just extraordinarily stupid and unfunny. There's nothing cute about it.

And excellent point on US commercials. No wonder I've been best friends with the mute button for over a decade.

By: Godheval

Godheval — Sun, 30 May 2010 03:45:57 +0000

I just didn't understand what that has to do with selling a product (cars, in this case).

Absolutely nothing! And that's kind of the point – they're appealing to the black/white dichotomy in order to sell cars to white people. Or maybe they just called themselves being clever and didn't recognize their own subtext.

But anyway, I trust you've seen other U.S. commercials? The vast majority of them have nothing to do with the product they're selling, heh.